• Contact Identifiers, including your first and last name, email address, postal address, and phone number.
• Account Credentials, including your username, social media handle, password, password hints, and information for authentication and account access.
• Commercial or Transactions Information, including information about your purchases.
• Characteristics or Demographics, including your age, gender, and country.
• Payment Information, including your payment instrument number (such as a credit or debit card number), expiration date, and security code as necessary to process your payments. This information is processed through a payment processor.
• Content, including content within any messages you send to us (such as feedback and questions to customer support).
• Job Applicant Data, including your employment and education history, transcript, writing samples, and references as necessary to consider your job application for open positions.

You may choose to voluntarily provide other information to us that we do not request, and, in such instances, you are solely responsible for such information.

Information From Your Browser or Device. 

In addition, we automatically collect information when you use the Service. The categories of information we automatically collect include:

• Internet Activity, including data about features you use, pages you visit, emails and advertisements you view, products and services you view and purchase, the time of day you browse, and your referring and exiting pages.
• Device Information, including data about the type of device or browser you use, your device’s operating software, your internet service provider, your device’s regional and language settings.
• Device Identifiers such as IP address and Ad Id.
• Non-Precise Location Data, such as location derived from an IP address or data that indicates a city or postal code level.

The types of tracking technologies used to automatically collect this information include: 

• Cookies: Cookies are small text files that are stored on a user’s device that act as a unique tag to identify your browser. We use two types of cookies: session cookies and persistent cookies. Session cookies make it easier for you to navigate our website and expire when you close your browser. Persistent cookies help with personalizing your experience, remembering your preferences, and supporting security features. Additionally, persistent cookies allow us to bring you advertising. Persistent cookies may remain on your device for extended periods of time, and generally may be controlled through your browser settings.
• Pixels (also known as web beacons): Pixels are code embedded in a website, video, email, or advertisement that sends information about your use to a server. There are various types of pixels, including image pixels (which are small graphic images) and JavaScript pixels (which contains JavaScript code). When you access a website, video, email, or advertisement that contains a pixel, the pixel may permit us or a separate entity to drop or read cookies on your browser. Pixels are used in combination with cookies to track activity by a particular browser on a particular device. We may incorporate pixels from separate entities, including Facebook, that allow us to track our conversions, bring you advertising, and provide you with additional functionality.
• Embedded Scripts An embedded script is programming code designed to collect information about your interactions with the Service. It is temporarily downloaded onto your device from our web server or a third party with whom we work, is active only while you are connected to the Service, and deleted or deactivated thereafter. 

For further information on how we use tracking technologies for analytics and advertising, and your rights and choices regarding them, please see the “Your Privacy Choices” section below.

Information from other Sources.

We also collect information from other sources. The categories of sources from which we collect information include:
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• Social networks with which you interact.
• Partners that offer co-branded services, sell or distribute our products, or engage in joint marketing activities.
• Publicly-available sources, including data in the public domain.
• Trade shows and in-person events.

To the extent we combine such information with information we have collected about you on the Service, we will treat the combined information in accordance with this Privacy Policy.

Information We Infer

‍We infer new information from other information we collect, including to generate information about your likely preferences or other characteristics.

HOW WE USE INFORMATION WE COLLECT We collect and use information about you for business and commercial purposes in accordance with the practices described in this Privacy Policy. Our purposes for collecting and using information include:
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• Providing services. We collect and use information to provide services to you, including to operate the Service, establish and maintain your account, and provide support.
• Personalizing your experience. We collect and use information to personalize your experience and show you content we believe you will find interesting.
• Communications. We collect and use information to communicate with you about updates, security alerts, changes to policies, and other transactional messages. We also collect and use information to personalize and deliver marketing communications to you, including by email.
• Analytics. We collect and use information to understand trends, usage, and activities, for example through surveys you respond to and tracking technologies that we incorporate into the Service (such as Google Analytics).
• Advertising. We collect and use information to advertise our products and services. Various third parties such as ad agencies, ad networks, publishers, social media platforms, and technology providers may be involved in this process. For example, we place ads on third party publisher websites and social media platforms. These ads incorporate tracking technologies to help serve the ads, measure their performance, detect ad fraud, limit the frequency of ads shown, and provide insights. If you visit our Service after seeing an ad on a third party service, tracking technologies on our Service help us attribute conversions and determine how effectively we use our ad budgets.

Some of the advertising we engage in may be “targeted advertising,” which is the practice of showing you more relevant or personalized ads based on your activity collected over time and across non-affiliated services. Targeted advertising often involves us incorporating third party tracking technology into our Service or providing (often hashed) contact or device identifiers to a third party, which then matches common factor between our data and their data (or a partner’s data) to serve ads to you or individuals like you. For example, we incorporate the Meta pixel on our website to serve ads to audiences created by Meta based on the data we provide.

We also use audience modeling services, where we and a partner each provide (often hashed) data to a technology provider. The technology provider then matches common factors between our and the partner’s data to allow us to gain insights into audience overlap and campaign performance.
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• Promotions. When you voluntarily enter a promotion, we collect and use information as set out in the official rules that govern the promotion as well as for administrative purposes and as required by law. By entering a promotion, you agree to the official rules that govern that promotion, and that, except where prohibited by applicable law, we, the sponsor, and related entities may use your name, voice and/or likeness in advertising or marketing materials.
• Improvements. We collect and use information to prevent, detect, investigate, and address fraud, breach of policies or terms, or threats or harm.
• At your direction or with your consent. We collect and use information for additional purposes where you direct us to use it in a certain way or with notice to you and your consent.
• Non-personal information. Sometimes we anonymize or deidentify information so it is no longer considered personal information under applicable law. Where we deidentify information, we commit to maintain and use the deidentified information in deidentified form and not attempt to reidentify it. We may use non-personal information for any purpose to the extent permitted by applicable law.

For information on your rights and choices regarding how we use information about you, please see the “Your PrivacyChoices” section below.

DISCLOSURE OF INFORMATION 

We disclose information we collect in accordance with the practices described in this Privacy Policy. The categories of parties to whom we disclose information include:

• Service Providers. We disclose information with service providers that process information on our behalf. Service providers assist us with services such as payment processing, data analytics, marketing and advertising, website hosting, and technical support. To the extent required by law, we contractually prohibit our service providers from retaining, using, or disclosing information about you for any purpose other than performing the services for us, although we may permit them to use information that does not identify you (including information that has been aggregated or de-identified) for any purpose except as prohibited by applicable law.
• Third Party Vendors and Other Parties. Some of the third parties we work with independently control the purposes and means of processing your information. For example, we disclose information to ad networks, technology providers, and other third parties that help provide targeted advertising. For these third parties, we encourage you to familiarize yourself with and consult their policies and terms of use.
• Affiliates. We disclose information with our affiliates and related entities, including where they act as our service providers or for their own internal purposes.
• Partners. We disclose information with our partners in connection with offering co-branded services, selling or distributing our products, or engaging in joint marketing activities.
• Promotions. Our promotions may be jointly sponsored or offered by other parties. When you voluntarily enter a promotion, we disclose information as set out in the official rules that govern the promotion as well as for administrative purposes and as required by law (e.g., on a winners list). By entering a promotion, you agree to the official rules that govern that promotion, and may, except where prohibited by applicable law, allow the sponsor and/or other entities to use your name, voice and/or likeness in advertising or marketing materials.
• Merger or Acquisition. We disclose information in connection with, or during negotiations of, any proposed or actual merger, purchase, sale or any other type of acquisition or business combination of all or any portion of our assets, or transfer of all or a portion of our business to another business.
• Security and Compelled Disclosure. We disclose information to comply with the law or other legal process, and where required, in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We also disclose information to protect the rights, property, life, health, security and safety of us, the Service or anyone else.
• Facilitating Requests. We disclose information at your request or direction.
• Consent. We disclose information with notice to you and your consent.
• Non-personal Information. We may disclose non-personal information for any purpose to the extent permitted by applicable law.

For information on your rights and choices regarding how we disclose information about you, please see the “Your Privacy Choices” section below.

THIRD PARTY SERVICES

‍Our Service contains content from and links to websites, locations, platforms and services operated by third parties. For example, if you click on a third party link, the link may take you from our Service to the website of that other company or person. In addition, we integrate technologies operated or controlled by third parties into parts of our Service. Please note that when you interact with third parties, including when you leave our Service, those parties may independently collect information about you and solicit information from you. The information collected and stored by those parties remains subject to their own policies and practices, including what information they share with us, your rights and choices on their services and devices, and whether they store information in the U.S. or elsewhere. Third parties may not have privacy policies or may have privacy policies that are not as protective of your information as this Privacy Policy. Remember that third parties may use tracking technologies to independently collect information about you and may solicit information from you. Also, if you use certain third party features, both we and the applicable third party may have access to and use information associated with your use of the third party feature. If you publicly reference our Service on a third party service (e.g., by using a hashtag associated with Laika in a tweet or post), we may use your reference on or in connection with our Service.  We encourage you to familiarize yourself with and consult their privacy policies and terms of use.
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